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DownEast Acadia Regional Tourism provides the following services for the entire region:
Support for Local/Regional Initiatives
- Fund regionally significant, collaborative marketing efforts via its Regional MTMPP grant from the Maine Office of Tourism
- Seek additional funds from other sources to support business and professional development and program implementation
- Collaborate with local or regional organizations interested in regional health and well-being through community and economic development projects
- Provide a regional voice to the Maine Office of Tourism, Maine Tourism Association and other state or private efforts affecting the region
- Participate in state and regional conversations about recreation, tourism, and economic initiatives and opportunities
Training and Professional Development
- Collaborate with Sunrise County Economic Council, Maine Office of Tourism, Maine Woods Consortium, and numerous other state and regional partners to offer tourism-related trainings and professional development opportunities.
- Host an Annual Tourism Symposium And Awards Luncheon for networking and professional development. The Symposium is held in a different location each year, and each year’s theme focuses specifically on the best assets and stories of the host community
True Maine Visitor Guide
- Distribute True Maine Visitor Guides to potential visitors upon request via DownEastAcadia.com, at visitor centers throughout Maine and mid-Atlantic states, and at national/international travel shows
- Provide each Chamber within the region receives a twice-monthly list of visitor information requests generated via DownEastAcadia.com
Regional Branding
- Streamline printed materials, advertisements, video, social media, and websites to carry a cohesive look in an ongoing effort to create brand recognition for the DownEast Acadia region
- Provide a Tourism Toolkit to help businesses and communities market themselves cohesively with regional efforts
Travel Show Participation
Free Marketing Opportunities for Area Businesses/Event Organizers
Cooperative Advertising
- Purchase a DownEast Acadia section in Maine Invites You, the state Visitor Guide sent out by the Maine Office of Tourism (300,000 copies distributed annually)
- Provide a subsidy to each Member Organization that purchases a page in Maine Invites You
- Purchase broadcast advertising on Maine Public Radio from April through October to promote regional assets and events
Other Paid Advertising
- Advertise special aspects of the regional experience in print publications and digital marketing platforms.
Social Media & E-Newsletter Outreach
- Maintain Facebook and Instagram accounts to share articles, events, photos, visitor experiences, and news from the region
- Produce a regular E-Newsletter as requested by potential visitors via DownEastAcadia.com or VisitMaine.com
Photo & Video Procurement
- Contract with local artists to create photography and video that highlights special assets and special initiatives throughout the region.
Research and Analysis
- Maine Office of Tourism commissions seasonal surveys and analyses for all of Maine, and breaks out a yearly report for the DART region including economic impact, number of visitors, and activities enjoyed
- DART tracks Google Analytics trends from DownEast Acadia.com to prioritize website and visitor guide updates and inform direction for marketing plans, social media, and advertising
- DART and MOT keep records of attendance and distribution at trade shows