Host an Annual Tourism Symposium And Awards Luncheon for networking and professional development. The Symposium is held in a different location each year, and each year’s theme focuses specifically on the best assets and stories of the host community
True Maine Visitor Guide
Distribute True Maine Visitor Guides to potential visitors upon request via DownEastAcadia.com, at visitor centers throughout Maine and mid-Atlantic states, and at national/international travel shows
Provide each Chamber within the region receives a twice-monthly list of visitor information requests generated via DownEastAcadia.com
Regional Branding
Streamline printed materials, advertisements, video, social media, and websites to carry a cohesive look in an ongoing effort to create brand recognition for the DownEast Acadiaregion
Provide a Tourism Toolkit to help businesses and communities market themselves cohesively with regional efforts
Print and broadcast advertising of significant regional assets
Cooperative Advertising
Purchase a DownEast Acadia section in MaineInvites You, the state Visitor Guide sent out by the Maine Office of Tourism (300,000 copies distributed annually)
Provide a subsidy to each Member Organization that purchases a page in Maine Invites You
Purchase broadcast advertising on Maine Public Radio from April through October to promote regional assets and events
Other Paid Advertising
Advertise special aspects of the regional experience in print publications and digital marketing platforms.
Social Media & E-Newsletter Outreach
Maintain Facebook and Instagram accounts to share articles, events, photos, visitor experiences, and news from the region
DART tracks Google Analytics trends from DownEast Acadia.comto prioritize website and visitor guide updates and inform direction for marketing plans, social media, and advertising
DART and MOT keep records of attendance and distribution at trade shows