Tourism Research & Resources

Visitor Surveys

Maine Office of Tourism commissions seasonal surveys and analyses for all of Maine.  A yearly report for the DART region is provides information on economic impact, number of visitors, and activities enjoyed

Analytics

DART tracks Google Analytics trends from DownEastAcadia.com to prioritize website and visitor guide updates and inform direction for marketing.  Analytics collected include:

  • Demographics and geography
  • New VS returning users
  • Frequency, duration, and recency of site and page visitation
  • General Interest Affinities
  • How viewers find and view the site

Visitor Information Tracking

DART and MOT keep records of attendance and brochure distribution at national and international trade shows.

DART receives over 15,000 requests for information from potential visitors via DownEastAcadia.com and VisitMaine.com.  These requests provide important information about where visitors come from, what they are interested in doing here, and which areas of DownEast Acadia they intend to visit.  

Destination Development

Development of a healthy, sustainable destination is a long-term process that requires grass-roots leaders and “doers” committed to moving their communities toward becoming a more cohesive, accessible, and unique experience for visitors (and residents!). Successful destination development requires a strong community desire to improve communities and promote tourism.  It requires a qualified group of committed people willing to work together to learn tourism development strategies.

Read more about Destination Development as described by the Maine Office of Tourism.